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5d80d7912b ^ a b Schneiderman, Arthur M. "Applying the Balanced Scorecard Concept: An Experience Report". The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Most have very limited application, and are typically proposed either by academics as vehicles for promoting other agendas (such as green issues) e.g. Brignall). (1996). Balanced scorecards have been implemented by government agencies, military units, business units and corporations as a whole, non-profit organizations, and schools. Intrafocus. Gartner Group suggests that over 50% of large US firms have adopted the BSC. In particular, designers were encouraged to choose measures that helped inform the answer to the question "How do we look to shareholders?" Examples: cash flow, sales growth, operating income, return on equity. Customer: encourages the identification of measures that answer the question "How do customers see us?" Examples: percent of sales from new products, on time delivery, share of important customers purchases, ranking by important customers.
(1 October 2000). (27 May 2002). ^ Irwin, D (2002). doi:10.1016/j.landusepol.2011.10.005. "The Balanced Scorecard Measures That Drive Performance". Retrieved 28 May 2014. One problem with the "second generation" design approach described above was that the plotting of causal links amongst twenty or so medium-term strategic goals was still a relatively abstract activity. ^ Moullin, Max; Soady, John; Skinner, John; Price, Charles; Cullen, John; Gilligan, Christine (2007).